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What to look for in a coach?

Choosing a business coach is an investment of time and money in yourself. Finding the right one means doing your due diligence. It’s important to have chemistry — not everyone is going to be the right fit — and to select wisely.

Here’s some questions to ask:

1. Who is your coach?

Your coach should have a coach. If the answer is ‘no one’ or ‘I haven’t gotten around to it’, it’s probably not a good idea to move forward. The type of coach you want is someone who walks the walk. When they are working with you to keep growing, you need to know they’re working on themselves as well. There are a lot of coaches out there whose depth of experience and growth is pretty shallow. Buyer beware.

2.  How long do clients stay with you?

They should be able to answer this quickly and confidently. If they aren’t sure, well — see #1 above — moving forward may not be a good idea.  If they can give you an average, you can then decide what you think about the duration.

3.  How long have you been coaching?

This is an important question to ask because coaches struggle to last if they are not producing results for their clients.

4. Who are your clients and what did you achieve for them?

Getting a sense of the type of client this coach has served can help you make a decision. Just as important is to find out what kind of results were achieved? S

5. Could I speak to some of your clients?

It’s always a good idea to hear feedback directly from coaching clients. If the coach appears hesitant or concerned about providing this information, this can give you some answers immediately. Might as well hear it directly from the people being coached. Besides the feedback you receive from actually speaking to clients, consider also the team has collectively started, grown, and sold over dozens of businesses. 

6. How will you help me grow?

Be wary of any coach who immediately provides solutions. If they provide suggestions without first understanding your situation and spending time digging deep, it’s likely they may be telling you what you want to hear or providing superficial feedback. It’s important to have a coach who will challenge you and ask you the tough questions.

Kelly Laverty

I have a passion for helping business leaders and owners achieve their full potential. With over 30 years of experience I have a proven track record of success in marketing, product management and strategic business planning and have delivered outstanding results throughout my career.